Year-end Ceremony for Koreana Patent Firm (December
31, 2024)
On December 31, 2024, Koreana
Patent Firm held a year-end ceremony to wrap up the year 2024
This year’s ceremony was in
the order of award ceremony for long-term and meritorious employees, and year-end
remarks.
As a year-end greeting,
representative managing partner Lee Yoon-min summarized the results of the year
into three main points and addressed the direction to go forward together:
1.
Internal Aspects - Insufficient Innovation and Realistic Efforts
- From a managerial
perspective, through corrections and suggestions, proactive improvements were
made and the system was stabilized, resulting in some improvements within the
existing framework, but not many on a comprehensive level.
- In terms of quality,
compared to external competitors, there has been a fierce effort to maintain
and enhance trust with existing customers. This effort has been recognized in
several instances, which he proudly mentioned.
2.
External Influences - Intense Market Competition and Customer Demands
- The market is
increasingly being evaluated on a cost basis, which is regrettable as it often
overlooks the efforts we have made to maximize customer satisfaction on a
qualitative level. However, there is a greater realization of the need to meet
customer expectations from their perspective while also improving efficiency,
and we must strive more in this direction.
3.
External Expansion - Lack of Market Expansion
- As a result of the
factors mentioned in point 2, the need for market expansion has become more
urgent. Despite significant efforts to expand the market this year, the
regrettable outcome was mainly maintaining existing customers.
He outlined the direction
we should take in two main areas in the upcoming 2025:
1.
Internally: The Need for Improvement (Innovation) and Change
- He stated that it is time
to actively respond to new environments, including AI. He emphasized the
importance of proactive responses to these changes and urged everyone to face
these changes fearlessly and actively.
2.
Externally: The Need for More Strategic Market Development
- He pointed out the
necessity of having specific goals and strategies for both maintaining existing
markets and expanding to new customers. For these things, he emphasized the
need for a detailed analysis of customer needs and making proposals that meet
these expectations to strengthen connections with new customers. He concluded
his end-year speech by thanking the Koreana family for their hard work
throughout the year.
Finally, Koreana members wished
each other health and happiness to wrap up the year 2024.
